
The Grand Opening Party for Carolina Boutique in Novato is steadily approaching. The festivities will begin on Friday, March 1 and will carry through Saturday, March 2. We could not be more excited to announce that our Theory representative, Jamie Burnes, will be attending our Grand Opening on March 1! Continue reading for an exclusive interview with Jamie…
Kelsey: We have to ask, are you as obsessed with Theory’s visionary, Olivier Theyskens as Carolina is?
Jamie: Haha! Almost. He is pretty cute and definitely has a personality to match!
K: What inspired this collection?
J: Our Spring 2013 collection encompasses classics with a modern twist, casual pieces with African sentiment and separates with a vintage nautical feel.
K: What from this collection inspires you?
J: The easiness of it, the don’t-have-to-think-too-much-in-the-morning part for sure. I love all of the silk blouses, especially the Sorcha blouse (which we did in 3 different fabrics – I want all of them!). It’s a very effortless collection and everything is easy to mix-and-match or pair back to denim.
K: We love to give our readers the inside scoop. What is something you can tell us about Theory that the average fashionista may not know?
J: Our CEO, Andrew Rosen, is at the office every single day. He is involved in nearly every aspect of the company in a very hands-on way. I think this is what makes Theory so successful after 16 years in business.
K: What upcoming trends can we expect to see?
J: For fall, there’s a huge influence of tailoring and clean lines, definitely a back-to-basics approach. We have some amazing outerwear in our fall collection too – oversized houndstooth car coats, leather motorcycle jackets and cozy shearlings, to name a few.
K: Are you as excited as we are about our Grand Opening?!
J: Yes!! Carolina is one of our favorite accounts. I couldn’t be happier for you guys! Congratulations!
A special thanks to Jamie for taking the time to answer our questions. We could not be more excited to have her at our Grand Opening!

Theory Spring Catalog

Love this dress!
xo,
Kelsey